USA Tour Day 2: Sonic is a Social Experiment


Growing up in New York City, Sonic was similar to Big Foot. The ever elusive eatery evaded me throughout the better part of thirty years while taunting me with their ubiquitous commercials. After seeing the commercial for what must’ve been the 1000th time, I finally decided to research and find out where the nearest Sonic existed. Unfortunately, it was in a town in New Jersey which I neither had the ambition nor passion to patronize, especially if it were just to prove that Sonic actually existed.

I decided to move out to Los Angeles approximately 5 years ago. Before arriving, I had seen another Sonic commercial and I realized that my ticket to Los Angeles may very well also be my ticket to losing my Sonic virginity. To my disappointment, there were no Sonics to be found, at least not in central Los Angeles.

Years went by and I formulated a hypothesis. Sonic is actually a social experiment.

Sonic, the food establishment and not the hedgehog, is actually a government formulated social experiment that is used to study several human behaviors:

1: Will society slowly begin to ignore the fact that Sonic is a fictional company despite very high profile and frequent marketing? This study would measure the variances in acceptance from the advertising consuming public.

2: How far will society go to prove the existence of Sonic? Almost everyone at one point made the decision to seek out Sonic. But the question is, how far did they go? This study would gauge the level of ambition in key demographics, and the study would probably be used to find a correlation between poverty and ambition.

3: How effective is affinity marketing? Did anyone notice that Sonic allegedly serves up items similar to their competitors, Mc Donalds, Burger King, and basically any fast food chain. Will consumers react to Sonic’s marketing by alleviating the craving created by the commercials by indulging in affinity brands.

I passed by a Sonic in the small town of Twentynine Palms, CA outside of Joshua Tree and ate there. They exist. There goes that theory.

Here’s what Sonic looks like.


I recommend their plethora of slushies.



Filed Under: articlefeaturedtaste


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